Swiftonomics: How US pop superstar Taylor Swift is boosting the economy

Taylor Swift’s Eras Tour is continuing its planetary takeover, kicking off its European leg this week in France. Since her first concerts in March 2023 in the US, the pop star has been credited with boosting the national GDPs of the United States, Singapore and Australia. For a deeper look at the business phenomenon that is Taylor Swift, FRANCE 24’s Charles Pellegrin speaks with former music business executive, Professor Linda Bloss-Baum. She is the assistant director of the business and entertainment programme at American University’s Kogod School of Business. 

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